YouTube to help celebrities manage their AI likenesses

YouTube has partnered with the Creative Artists Agency (CAA) to help creators find content on the platform that uses their AI-generated versions and remove them. The streaming company will start testing these controls with celebrities from early next year before they roll them out to “top YouTube creators, creative professionals and other leading partners representing talent,” a blog posting the news said. 

These actors and athletes will then have the option to go through a privacy complaint process and request removal of videos with these AI likenesses. 

YouTube had earlier said in September that they would bring tools to manage AI-generated likenesses of creators and their voices. 

“By collaborating with CAA, we’ll gain insight from some of the world’s most influential figures—some of whom have been significantly impacted by the latest waves of AI innovation—to refine our product before releasing it to a wider group of creators and artists,” the company said in the blog. 

YouTube is also allowing music labels to request AI content to be pulled down if it copies a famous artist and has also introduced a self-labelling tool for creators making AI content. Additionally, it is working on technology that will detect AI content that mimics singing voices.