Airtel on Thursday (July 17, 2025) partnered with Perplexity to offer 12-month Perplexity Pro subscription free of cost to all its 360 million customers. Perplexity is an AI-powered search and answer engine that offers real-time responses to users in a conversational language.
Perplexity Pro version provides enhanced capabilities for professionals and heavy users. Perplexity Pro includes more daily Pro searches per user, access to advanced AI models (e.g., GPT 4.1, Claude) and the ability to select specific models, deep research, image generation, file uploads and analysis, as well as Perplexity Labs, a unique tool that brings ideas to life.
The Perplexity Pro subscription is available to all Airtel customers (Mobile, Wi- Fi and DTH) for one year. Airtel users can avail this offer by logging-on to the Airtel Thanks App.
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“We’re thrilled to announce a game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities exclusively for Airtel customers. This collaboration will bring the powerful and real-time knowledge tool for millions of users at their fingertips, at no extra cost. This first of its kind Gen-AI partnership in India is focused on helping our customers navigate the emerging trends in the digital world with confidence and ease,” said Gopal Vittal, Vice Chairman & Managing Director, Bharti Airtel.
Aravind Srinivas - Cofounder, CEO – Perplexity said “This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India—whether a student, working professional, or managing a household. With Perplexity Pro, users get a smarter, easier way to find information, learn, and get more done.”
Perplexity Pro is priced globally at ₹17,000 for a year.
