Completing the trinity of healthcare service offerings, Amazon India on Sunday (June 22, 2025) stated that it is foraying into the diagnostics space with the launch of a new at-home diagnostics service that enables customers to book lab tests, schedule and track appointments, and access digital reports from the Amazon app.
Three years back, Amazon entered into the space of delivering online medicines through Amazon Pharmacy. Six months ago, it launched country-wide virtual doctor consultation services through Amazon Clinic for over a hundred-odd health conditions.
“Diagnostics closes the outpatient loop by connecting testing with doctor consultation and medicine delivery, all of which can be accessed through the Amazon app,” Jayaramakrishnan Balasubramanian, Category Leader, told The Hindu.
Amazon Diagnostics has partnered with Orange Health Labs, a company launched in 2020-21, to launch the testing services in six cities — Bengaluru, Delhi, Gurgaon, Noida, Mumbai and Hyderabad — across over 450 pin codes, operational from 6 a.m. to 9 p.m., seven days a week.
The company claims that while its diagnostic services are being introduced in a limited set of PIN codes to begin with, its online medicine delivery services are its fastest-growing service and are functional in a majority of PIN codes across the country.
Customers can book from over 800 diagnostic tests, get doorstep sample collection in under 60 minutes and digital reports in as less as 6 hours, for routine tests.
Mr. Balasubramanian said, “With Amazon Pharmacy, customers get an access to a wide range of prescription medications and healthcare essentials, along with a free telemedicine consultation service and delivery benefits for Prime and non-Prime members.”
He further added, “Amazon Clinic enables customers to consult licensed doctors for a range of primary healthcare needs through a seamless digital experience.”
“The addition of Diagnostics brings lab testing into the same continuum of care. With all three services now integrated, a connected outpatient journey, from consultation to testing is offered in the single interface on Amazon Medical in a full stack health model,” Mr. Balasubramanian said.
Even with established health care players like Tata-1MG and Pharmeasy in online pharmacy market and Practo in online doctor consultation space, Amazon Medical has stated that the opportunity space is very high. Mr. Balasubramanian told The Hindu, “The market is largely fragmented. There are several established players however it not about speed but about how your ecosystem is built.”
Amazon Medical refused to comment on the nature of investment that has been infused into building the full stack health services including Pharmacy, Clinic and Diagnostic verticals.
Mr. Balasubramanian stated, “For Pharmacy, we get lot of orders even from Tier two and three towns. We work with multiple accredited sellers having over twenty-five warehouses and licensed pharmacies. When the order is received, the seller ships it, and Amazon delivers it to customer.”
He explained that order fulfilment is handled by licensed sellers with strong compliance and delivery coverage across the country. “Same-day delivery available in 23 cities and standard delivery in others areas. Prescription and chronic medications, wellness products, medical devices all available.
Auto-refill and subscription options for long-term conditions with discounts up to 25% on select categories, with additional savings for Prime members are available,” Mr. Balasubramanian added.
As far as Amazon Clinic goes, consultations since launch have ranged into ‘thousands’ and start at ₹299 with licensed doctors across various specialisations such as general physicians, dermatologists, gynaecologists, paediatricians, and so on. “Average end-to-end consultation time ranges for about 13 minutes with a free 7-day follow-up support for every consultation,” Mr. Balasubramanian said.
Amazon Medical is in for a long haul in the healthcare services business in India, the company has said. “Growth in healthcare services is measured in multi-decadal manner. It’s not a limited scope run way,” Mr. Balasubramanian said.
