Apple removes ‘Available Now’ from Apple Intelligence page on website

Apple has removed the listing for Apple Intelligence features from its website including a banner saying, “Available Now.” The move follows an inquiry made by the National Advertising Division, or NAD, a nonprofit that monitors advertising campaigns for truth and accuracy. 

A new report from 9to5Mac stated that NAD found Apple’s ad to be misleading and recommended that it “discontinue or modify” the “Available Now” claim. In a note published later, NAD said that while Apple had rolled out Apple Intelligence features gradually from between October last year and March this year, the claims weren’t true when they had been made. 

It added that disclosures made by Apple in the footnotes weren’t entirely clear either.

Apple also told NAD that its revamped Siri which had been advertised, had been delayed. Additionally, the hardware company has added a note at the bottom of its Siri updates clarifying that the feature is still in development and “will be available with a future software update.”

The iPhone maker also discontinued a video advertising campaign for Siri featuring actor Bella Ramsey. 

Apple also responded to NAD’s suggestions saying although they didn’t agree with the report, they were willing to follow their recommendations.