Bharti Airtel upgrades AI anti-spam tool to include international numbers, 10 Indian languages

Airtel has expanded its AI-powered tool that screens and alerts customers against spam calls and messages to international numbers. The alert will now notify users in ten Indian languages including Hindi, Marathi, Bengali, Gujarati, Tamil, Kannada, Malayalam, Telugu, Punjabi and Urdu. 

In a press release about the announcement, the telecom provider found a 12% increase in overseas spam calls in the last six months. 

The upgraded multilingual feature will be available for both domestic and international numbers. The spam alerts in local languages will just be for Android users.

“After carefully analysing customer feedback, we have enhanced our solutions to better serve the linguistic diversity of India. Additionally, with the growing volume of SPAM traffic shifting to foreign networks, we have decided to expand our AI-powered tool to scan all SMS messages and phone calls originating from international numbers,” Siddharth Sharma, Director Marketing and CEO Connected Homes, Bharti Airtel, said.

Airtel launched their anti-spam AI tool in September last year. According to the company, the feature has identified 27.5 billion calls until date and Airtel customers had seen a 16% decrease in spam calls.