iQOO evaluating potential of quick commerce but hasn’t made definitive decision

iQOO has expanded beyond online sales, entering offline retail channels through mainline stores. The brand is currently evaluating the potential of quick commerce but hasn’t made a definitive decision, said Nipun Marya, CEO of iQOO in an interaction with The Hindu.

The Chinese smartphone maker launched its latest smartphone, iQOO Neo 10R, with Amazon India on Tuesday (March 11, 2025). The brand maintains a long-standing partnership with Amazon for phone sales.

The sub-brand of Vivo wants to be seen more than just a gaming smartphone brand as now it targets a broader audience of power users, including those involved in video editing and software development.

“The future product development will focus on incorporating the latest technologies while enhancing the overall smartphone experience,” he said.

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Nipun said that iQOO’s long-term growth strategy in India focuses on establishing strong brand fundamentals, including defining its brand promise and target consumer. “It aims for sustained growth by prioritising product quality, effective communication, and a deep understanding of consumer needs,” he added.

iQOO phones emphasise on high performance, long battery life, fast charging, and advanced features such as high-resolution cameras and large displays in a much aggressive pricing than what the market offers.

“The brand’s product offerings cater to the needs of users who demand high performance and advanced features in their smartphones,” said Nipun.

iQOO also prioritises timely software updates, including monthly security patches and rapid Android version upgrades, he concluded.